As I was leaving work the other day, I had some earbuds mashed in and tunes a-playing. With the death of my iPod Nano some time ago, I've been a lazy loader of tunes on the shuffle I now possess. The effect is that there are not many songs, and the songs on there have been there largely from day one. Because I'll run with the damn thing, it's also populated with tracks I feel like running too. Were you to listen to some of these tracks, this might surprise you. Suffice it to say that, because I like running and music both to a great degree, most people probably wouldn't be running to the tunes I've got loaded.
Blah blah blah and a fiddledy-dee, the reason I bring it up with way too many background details is that one of the few tunes on there is Diesel Power by The Prodigy.
It's on the album that had Smack My Bitch Up and Firestarter and Breathe, but I wonder how many people besides me were down with Diesel Power and Kool Keith's raps. Hell I don't know if I know another Kool Keith song, I just recognize the name due to its alliterative nature.
I'm also really itchy. This is the second time in my life I have experienced this kind of itchiness. Perhaps third, but my brain retains no memory of the chicken pox. I'm calling what I've got the Seven-Year Itch just because my brain goes with free association. I had no idea before a quick google that it dealt with the urge for infidelity and the title of a Marilyn Monroe film that features her iconic skirt-blowing scene. Roots are cool. I'd like to find the root of this itch, as it's a real bitch.
The point then, is that this temporary itch makes me feel as if I could grasp quite well how this type of thing could drive one insane.
Before I trundle off to enjoy a delicious Big Flats beer, let's talk about Big Flats beer. I see it at the Walgreen's in a giant array as below, complete with that $2.99 tag.
My first issue with this, is that $2.99 is not that cheap. One can easily grab themselves a thirty of PBR for the equivalent, or cheaper, per can cost. Say what you will about PBR, it's worlds beyond Big Flats.
Let's examine closer:
It's also listed as a "premium beer," and by no definition of that word does it seem an applicable adjective. Incentivize? Only if the incentive is to convince the consumer not to drink any more beer...But really, it's not even that bad. I'm sure I've had worse. I just don't want people to confuse this with value. I'm all about value. So if you send me free Big Flats beer, I'll make my way through it.
Scratch on folks, scratch on.