In said article Shelly Lazarus, big-time marketer for Ogilvy, says "it's always more sexy to report calamity than continuity." This is not to say this is incorrect word usage. Take, for instance, this example given by the Dictionary application that comes with my Mac: I've climbed most of the really sexy west coast mountains. Quick question(s). Have you ever a) heard anyone use sexy this way and/or b) wanted to smack them for doing so. I really don't have a problem with Shelly, just that word, especially because Shelly is Columbia Business School class of '70, making her, even were she a prodigy when she graduated, old. Do you want to hear your grandparents calling things sexy? Probably not.
Bottom line: sexy is permissible as a joke adjective or descriptor of someone you find sexually attractive. Examples include:
Casey: Wow, did you see Jake's abs when that bucket of Gatorade got dumped on his head, rendering his shirt see-through?
Rachel: Ohmigod, I know, and the orange drops coming off his hair was so HOT!!
David: Don't you mean sexy?
Rachel: No, because I'm talking about the drops coming off his hair, which was hot, but you're right, Jake is sexy.
David: At least we can all agree on that.
Robocop vs. Terminator: Half-man, half-cop meets Cytodyne cyborg from the future…with sexy results.
In the 80s, this may have passed for sexy. That is just one reason the UK is great. Parliamentary practices are another. In closing I just want to take this opportunity to wish everyone a happy Groundhog Day.